This winter, attitude leads the way. In a world of safe choices and clean lines, New Rock and Buffalo refuse to tone it down. These brands have shaped the look of alternative fashion for decades, creating shoes that do more than complete an outfit, they define it. Both combine height, structure and unapologetic energy to make every step feel powerful.
A Legacy Built on Rebellion
New Rock began in Spain in the 1970s and quickly became a staple in gothic and metal scenes across Europe. The boots stood out with thick soles, silver details and silhouettes that carried weight and confidence. They became symbols of identity for those who never wanted to blend in.
Buffalo London exploded in the 1990s and took over clubs, stages and pavements with its unmistakable platform trainers. They were loud, high and full of energy, exactly what alternative style was built on. Artists, ravers and goths all found a place in Buffalo’s bold shape.
Today, both brands continue to lead. Goths and alt dressers style them to express who they are. New Rocks pair with long coats, ripped denim, leather trousers and layers of black. Buffalos are styled with oversized hoodies, mesh tops, cargo trousers or tailored pieces that play with shape and contrast. Every look starts from the ground up, and these shoes are the foundation.
Buffalo London
Buffalo’s platforms have made a full comeback, bringing the 90s attitude back into focus. The brand’s mix of volume and balance gives every outfit more power. The soles are built to stand tall and move with confidence, turning even minimal outfits into something that commands attention.
The Aspha, Goshpere and Fusion lines show how Buffalo continues to push shape and style. The Aspha brings a heavy tread with a street-inspired edge. The Goshper has a sculpted sole that looks almost futuristic, bold enough for anyone who likes their footwear to do the talking. The Fusion keeps a cleaner profile while keeping the trademark height that makes Buffalo iconic.
Buffalo platforms work effortlessly with wide-leg trousers, skirts, long coats and dark layers. They lift every look both literally and visually, adding that sense of dominance that defines alternative fashion. For those who like their style unapologetic, Buffalo delivers exactly that.
New Rock
New Rock boots have never followed fashion, they’ve led it. Each design carries strength, volume and detail that turns heads for the right reasons. The mix of metal, leather and attitude gives them a look that stands apart and never fades.
The Tower, Platform, Skull, Flame and Cowboy collections are all about individuality. The Tower boots feature New Rock’s unmistakable raised sole and hard-edged structure. The Skull line shows off metallic emblems and hardware that give a darker, gothic tone. The Flame boots bring movement with embossed designs that feel alive, while the Cowboy range twists classic western style into something fierce and modern.
New Rocks look just as strong with layered coats and fitted denim as they do with long skirts or heavy outerwear. They balance structure with presence, adding authority to any outfit. For many in the alternative scene, they are not just boots, they are a statement of belonging and defiance.
The New Meaning of Statement Footwear
For New Rock and Buffalo, statement footwear is not about fashion cycles or passing trends. It is about individuality, attitude and the freedom to stand apart.
Buffalo represents energy and elevation, taking influence from the 90s and turning it into something timeless. New Rock holds its place as the heart of gothic style, built on power and edge. Both brands create footwear that does not just complete an outfit but transforms it.
This winter, statement footwear belongs to those who walk their own path. With New Rock and Buffalo, every step says exactly who you are.
Shop the latest New Rock and Buffalo collections now at TruClothing and make your mark this season.