Five brothers, a market stall, and everything since

TruClothing was the birth child of a long-running family business that originally started in the early 80s. Back then five brothers came to the UK with nothing, to make a better life for themselves and their families, with a vision of manufacturing, wholesaling and retailing natural leather goods — bags and jackets.

The business grew from strength to strength, starting on Petticoat Lane market and expanding to 30 stores across the UK at its peak. The goal was always the best quality at a competitive price, with customer satisfaction the pivotal driving factor.

As the family grew bigger the brothers decided it best to branch out, and each took a part of the business and made it his own.

TruClothing is the second generation of that journey. As a child I spent my weekends with my father and uncles, who taught me the trade in the most practical sense; that, combined with the education I was privileged with, made me want to adapt the business and take it to the e-commerce world — where TruClothing began, in 2012.

The name evolved from that definition. We believe everything we do should be true in its literal meaning — from the descriptions to the photographs, which we take in house with no filters, so what you see is what you get. True to what we promise, true to our suppliers and, most importantly, true to our customers.

We pride ourselves on under-promising and over-delivering, and it is what keeps over 100,000 certified happy customers coming back — for the range, the prices, and the way they are treated. We are now a one-stop shop for whatever you need to wear: a dinner, a party, a casual day out, or your wedding day. We specialise in men’s casual and formal clothing, shoes and accessories, with our women’s range ever expanding.